Frequently asked questions

No. We specifically design our engagements for organizations without dedicated technical or marketing staff. Whoever manages your website and communications, whether that's a program director, an executive assistant, or a part-time coordinator, is who we'll work with. We handle the technical complexity and explain what we need from your team in plain language.

Starting from scratch is actually a reasonable position to be in. It means there's no tangled history of previous attempts to untangle. A discovery audit is the right first step. It gives us a clear baseline and tells us where the most immediate opportunities are. From there we build a plan that's realistic for your capacity.

We scope engagements individually because nonprofit situations vary significantly. A small community organization with a simple website has different needs than a multi-program regional nonprofit. We're transparent about pricing once we understand your situation. What we can say is that our pricing model is designed with nonprofit budgets in mind. We don't assume you have a marketing department's budget.

Honest answer: it depends, and anyone who gives you a specific timeline without knowing your situation is guessing. Technical fixes can improve things quickly. Content changes typically take several months to reflect in search rankings. Local SEO often shows faster movement than broad organic rankings. We set realistic expectations at the start of every engagement and explain what to watch for and when.

Not necessarily. For many nonprofits, the bigger opportunity is improving existing pages rather than creating new ones. Optimizing your program pages, service descriptions, and location information often moves the needle more than publishing new blog posts. When new content is warranted, we scope it to what your team can actually produce. A realistic plan beats an ambitious one that never gets executed.

We work with whatever your organization uses. WordPress is most common in the nonprofit sector, and we have deep familiarity with it. We also work with Squarespace, Wix, Drupal, and custom-built sites. The principles of SEO apply regardless of platform. Implementation details vary, and we know how to navigate those differences.

Yes. We offer ongoing advisory arrangements for organizations that want periodic check-ins, quarterly reviews, or help responding to changes in their search performance over time. These are lighter-touch than a full engagement, designed for organizations that have the basics in place and want to continue making progress without a significant ongoing commitment.

Small organizations often have an easier time with local and niche SEO than larger ones. You're not competing against national brands. You're competing for visibility in specific geographic areas and specific service categories. That's a winnable competition. A small investment in search visibility can meaningfully expand your reach to the community members you're trying to serve.

Google Ad Grants give eligible nonprofits access to paid search advertising. SEO is about organic search, not paid. The two complement each other rather than compete. Good SEO makes your Ad Grants work more effectively by improving the landing pages ads point to. We focus on organic SEO. If you're also using Ad Grants, we can coordinate our work to support that program, but we don't manage Ad Grants campaigns directly.

Completely normal. We can provide documentation, presentations, or whatever format helps you bring the proposal to your board. We understand nonprofit governance structures and the approval processes that come with them. We don't pressure timelines. If you need six weeks to get board sign-off, that's fine. We'll be here.