Services

Practical SEO. Nonprofit-scale.

Every service we offer is designed to be actionable with limited staff, modest budgets, and no in-house SEO expertise required.

Service 01

SEO Audits

An SEO audit is the starting point for almost every engagement. Before recommending changes, we need to understand what's actually happening with your site right now. Where does it rank? What's broken? What's working but could work better?

Our nonprofit-specific audits look at technical health, on-page optimization, content relevance, and local presence. We produce a written report with findings organized by priority, not just a raw data export you'd need a specialist to interpret.

What the audit covers

  • Technical health: crawlability, indexation, site speed, mobile usability
  • On-page elements: title tags, meta descriptions, heading structure, internal linking
  • Content assessment: keyword alignment, content gaps, page purpose clarity
  • Local signals: Google Business Profile status, citation consistency, local keyword presence
  • Competitive landscape: which organizations appear for searches relevant to your work

The deliverable is a prioritized action list with plain-language explanations, not a 100-page technical document your team won't have time to read.

Consultant analyzing nonprofit website structure and technical SEO issues on dual monitors in a clean workspace
Service 02

Content Strategy

Content is how you earn search visibility. Not any content. Content that answers the questions your audience is actually typing into search engines. Finding those questions, and building a realistic plan to answer them, is what content strategy does.

For nonprofits, this often means identifying underserved informational needs in your service area. People searching for housing resources, mental health support, food assistance, legal aid, youth programs. If your organization provides these things but your website doesn't speak the language people use when searching for them, you're invisible.

What we produce

  • Keyword research specific to your programs and service area
  • Content gap analysis comparing your site to what searchers are looking for
  • An editorial calendar calibrated to your team's realistic publishing capacity
  • Page-level briefs your staff can write from, even without SEO experience
Two nonprofit staff members collaborating over printed content calendar and laptop during a strategy planning session in a bright office
Service 03

Local SEO

Most nonprofit work is place-based. You serve specific neighborhoods, cities, or regions. Local SEO is about making sure you show up when someone in that area searches for what you offer.

This starts with your Google Business Profile. A well-maintained profile with accurate information, relevant categories, and regular updates has a meaningful impact on local search visibility. From there, we look at citation consistency across directories, local keyword integration on key pages, and any location-specific content opportunities.

Local SEO components

  • Google Business Profile setup, optimization, and management guidance
  • Citation audit and cleanup across directories and data aggregators
  • Local keyword integration in on-page content
  • Location page creation for organizations serving multiple areas
Nonprofit director reviewing Google Maps listing and local search results on a tablet in a community center setting
Service 04

Technical SEO Support

Technical SEO is the foundation that everything else builds on. If search engines can't crawl your site properly, or if it loads slowly on mobile, or if there are indexation issues, the best content strategy in the world won't fully deliver.

We handle the technical side directly where possible, and coordinate with your web host or CMS vendor where needed. We explain what we're doing and why, so your team understands the changes and can maintain them going forward.

Technical areas we address

  • Site speed and Core Web Vitals improvements
  • Crawlability and indexation issues
  • Structured data markup for nonprofit-relevant content types
  • Mobile usability
  • HTTPS and site security signals
Focused consultant reviewing technical website code and SEO diagnostics on a laptop in a bright Scandinavian-style workspace, concentrated expression
Service 05

Team Training

Knowledge that lives only with a consultant isn't knowledge your organization owns. Every engagement we do includes a training component designed to transfer practical SEO skills to whoever on your team will maintain the work.

We offer standalone training workshops for nonprofits that want to build internal capability without a full consulting engagement. These are hands-on sessions built around your specific website, your specific keywords, and your specific content workflow.

Training formats

  • Half-day workshops for communications and program staff
  • One-on-one coaching for whoever manages your website
  • Written playbooks and process documentation tailored to your CMS
  • Ongoing check-in calls during the first few months after a project ends
Consultant leading a small group training session for nonprofit staff members around a conference table with laptops open, engaged and taking notes in a bright training room

Not sure which service fits your situation?

Start with a conversation. We'll help figure out where the biggest opportunities are and what kind of engagement makes sense.

Get in touch